Guests in April: WEF Global Young Leader Gina Badenoch, and more
1 May 2022
In April’s Change Makers episodes, Michael is joined by Jenny Costa, founder of Rubies in the Rubble; Alex Wright, co-founder of DASH Water; Capaxia founder and WEF Global Young Leader Gina Badenoch; and Kim Polman, co-founder and chair of Reboot the Future.
Values to live by: committing to change – Alex Wright, CEO & Co-Founder, Dash Water
Alex Wright is the co-founder of Dash Water; the soft drinks brand doing its bit to cut food waste by saying yes to produce that others say no to. Its mission is to make drinks that taste good while raising awareness about food waste: “one bashed up berry, curly cucumber and lopsided lemonade at a time.”
Five years on from its launch, Dash Water is a rising star in the soft drinks industry, sold in more than 6000 UK stores and 20 international markets. But this isn’t just a story of drinks sector disruption, it is an entrepreneurial endeavour with a purposeful heart, driven by wonky fruit and a commitment to change.
Food for thought: turning rubble into rubies – Jenny Costa, Founder, Rubies in the Rubble
Jenny Costa is the founder and CEO of Rubies in the Rubble, the food business that sees wonder where others see waste. Since launching in 2012, Rubies in the Rubble with Jenny at the helm has become one of the pioneering voices in food sustainability, with an award-winning range of “gooder” condiments created from products that would otherwise go to waste.
With a brand that is now stocked nationwide, in just a decade the company has saved more than 350,000 individual pieces of fruit and vegetables from the bin, taking food diamonds in the rough and turning them from rubble into rubies.
The golden rule: rebooting the future – Kim Polman, Co-Founder & Chair, Reboot the Future
Kim Polman is co-founder and chair of Reboot the Future, a fellow of the Aspen Institute and co-founder and chair of the Kilamanjaro Blind Trust.
Reboot the Future is a foundation aimed at transforming how people connect to themselves, each other and the planet. Its work is powered by one golden rule; to treat others and the planet as you would wish to be treated. Kim describes this call to action as the only universal principle the world shares and uses it as a roadmap for the conversations and campaigns that will lead to a more sustainable world.
It is this ethos that inspired the book she co-curated Imaginal Cells: Visions of Transformation, a collection of essays from thought leaders and change agents including, Al Gore, Muhammad Yunus and her husband, Paul Polman.
Being an explorer in life: how to see and listen to new perspectives – Gina Badenoch, Founder, Capaxia
Gina Badenoch is the social entrepreneur with a dream to enable social and economic mobility, to build a more inclusive society.
With a primary focus on fostering equality for the visually impaired, through the companies she has founded – Capaxia and Ojos Que Sienten (Sight of Emotion – she creates experiences that change mindsets, to overcome the prejudices that exist between talent, potential and companies.
It is an approach that has seen Gina recognised as a Young Global Leader by the World Economic Forum and an Ashoka Fellow, with a changemaking ethic inspired by her quote for life: “When you change the way you look at things, the things you look at change.”