Guests in June: Greg Hoffman, former CMO of Nike and more
30 June 2022
In June’s Change Makers episodes, Michael Hayman is joined by Greg Hoffman, former Global Chief Marketing Officer, Nike; Tom McGillyCuddy, Co-Founder, Circa5000; Romi Savova, Founder & CEO, PensionBee and Cheryl Giovannoni, CEO, The Girls Day School Trust.
Greg Hoffman, former Global Chief Marketing Officer, Nike – How to design emotion: behind the curtain of a global brand
During almost 30 years with the company, Greg led three Olympic campaigns and worked with global superstars from LeBron James to Serena Williams.
He described his approach to brand building as seeking out the day dreamers and taking them seriously, recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation.
It’s an approach that drove the ideas behind some of the most famous marketing campaigns in history and a story that is told in Greg’s new book, Emotion By Design, described by BT Sport’s Jake Humphrey as “the ultimate playbook to unleashing creativity.”
Tom McGillyCuddy, Co-Founder, Circa5000 – Investing in a human future: how to thrive in the year 5000
Tom McGillycuddy is co-founder of CIRCA5000, describing itself as “the investment platform of the human future.”
With a vision of a thriving planet in the year 5000, the company asks us to question whether people will be included in that future. And the answer to a certain human future? Impact investing.
CIRCA5000 offers its customers the chance to invest in the sustainable businesses enriching the planet. Launched in 2019 as tickr, alongside business partner Matt Latham, the company now has more than 150,000 investors and has had its own purposeful credentials recognised through B Corp status.
Romi Savova, Founder & CEO, PensionBee – Owning your future: no time like the present
Romi Savova is the founder and CEO of PensionBee, the company bringing pensions into the 21st century.
Romi’s story is one that begins in Bulgaria and has taken her to the London Stock Exchange, via South Africa and the US, with stops at Goldman Sachs and Morgan Stanley on the road to entrepreneurial success.
Founded in 2015 to provide savers with a low-c