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Faith in the future: Why we need to champion small businesses – Charlotte Keenan, Head of Corporate Engagement and Global Head of 10,000 Women, Goldman Sachs

About This Episode

For Michael’s guest Charlotte Keenan, there are 10,000 stories behind her message but perhaps above all, one reason to listen. For a message that is determined, optimistic and empowering, that is: “this next decade will be the best of my life yet”. 

Charlotte Keenan is the Managing Director of Goldman Sachs’ 10,000 Women initiative – providing women entrepreneurs around the world with business and management education, mentoring and networking, and access to capital. 

Alongside its sister programme 10,000 Small Businesses, which is committed to stimulating small business growth, it gives her a ringside seat into the importance of entrepreneurs to the economy and insights into how gloomy times for growth might glow again with the feel good factor of progress and potential realised.

Charlotte Keenan, Head of Corporate Engagement and Global Head of 10,000 Women, Goldman Sachs

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Lockdown List

What is a book that changed your life?

Shadowlands, CS Lewis

What are you watching at the moment?

SAS Rogue Heroes


Who is your biggest inspiration?

My mother, and Deborah James

In one sentence describe your 'new normal'

The next decade of my life will be the best yet

What is your best tip for life?


  1. Sleep on it
  2. No one else cares about what you care about in the same way you do
  3. Believe in yourself
  4. Drink water when you wake up


What is your favourite quote?

“I didn’t have time to write a short letter, so I wrote a long one instead”, Blaise Pascal

What five songs would make up your life soundtrack?

  1. Gabriel’s Oboe – The Mission
  2. Windmills of your Mind – Dusty Springfield
  3. Nimrod – Elgar
  4. The Winner Takes it All – Abba
  5. Scheherazade – Rimsky-Korskov

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