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One Young World: the rise of Generation Now – David Jones, One Young World and You & Mr Jones

About This Episode

David Jones is co-founder of One Young World and founder of the world’s first ‘Brandtech’ group, You & Mr Jones. The former global CEO of Havas, he is a renowned purpose leader, passionate about the ability of young people to drive change. In 2009, he co-founded One Young World alongside Kate Robertson, the global forum that identifies, promotes and connects the world’s most impactful young leaders to create a better world. David wrote the book on purpose-led businesses in 2011 with Who Cares Wins, in which he defined the Social Business Idea: the overlap between what a company is good at and what consumers care about, and was voted The Guardian’s Sustainable Business Leader in 2013. With You & Mr Jones, he has created the world’s first brandtech group building brands better, faster and cheaper through technology. Founded in 2015, You & Mr Jones recently raised a further $260m, valuing it at $1.36bn.

David Jones, Co-founder, One Young World; Founder & CEO, You & Mr Jones

Honoured by the World Economic Forum as a Young Global Leader, David Jones is an industry visionary, proponent of corporate responsibility and social change, and The Guardian’s 2013 Sustainable Business Leader. David was the youngest global CEO in the history of advertising, heading both Havas and Havas Worldwide, and the only British CEO of a French publicly traded company. David is co-founder of One Young World, described by CNN as the “Young Davos”, a non-profit organisation that provides brilliant young people with a global platform through which to effect positive change. He was the driving force behind Kofi Annan’s TckTckTck Campaign for Climate Justice, one of the most successful cause campaigns in history, with 18 million people signing on as climate allies. David is the creator of the Social Business Idea® and author of best-selling book Who Cares Wins: Why Good Business Is Better Business, published in 2011. In 2015, he created You & Mr Jones to harness the power of technology to improve marketing, to help clients do their marketing better, faster and cheaper.

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