Skip to content

Pushing your boundaries: how to see it, how to like it – Sharmadean Reid MBE, Founder, Beautystack

About This Episode

Michael speaks to founder and CEO of Beautystack, Sharmadean Reid on Change Makers. An innovator and leader in the beauty industry, Sharmadean has been pushing boundaries in how businesses adopt and use technology, empowering women in the beauty and wellness industry to promote their businesses through her platform. With the simple motto, “See it, like it, book it”, people are liking what they see, with the brand having raised £4m in seed funding last year and fans including Serena Williams and Margot Robbie. She talks about driving equality in the entrepreneurial and tech ecosystems, running a business during the pandemic, and why everyone in society must pull in the same direction to make change.

Sharmadean Reid

Sharmadean Reid is the Founder and CEO of Beautystack. Her mission is to use technology to economically empower women in the beauty and wellness industries, globally. A former fashion stylist and brand consultant who started WAH as a hip hop magazine for girls in 2006 while still at university, she then founded WAH Nails as a side project in 2009. WAH completely changed the beauty landscape with its millennial voice, feminist attitude and innovative salon space. In 2016 she opened a salon in Soho, London, showcasing a Virtual Reality Nail Design app in collaboration with DVTK and is constantly looking for ways to push the salon experience further through technology. With her experience from WAH, she founded Beautystack, a new way to book beauty through images. Alongside all of this she shares her journey by organising business events for young female entrepreneurs, culminating in

Listen on all your favourite platforms

Lockdown List

What is a book that has changed your life?

Virgina Woolf – A Room of One’s Own. Aside from the delicious writing, it succinctly voiced everything I had felt about being a woman. I was just sad that it was about 100 years old and still relevant.

What are you watching in lockdown?

Interviews with Oprah. It’s easy to forget in a world of self help gurus and motivational quotes on Instagram that she is the OG influencer.

What is your lockdown soundtrack?

Why Don’t You – Cleo Sol

Good Life – Inner City

Freedom ’90 – George Michael

Let Forever Be – Chemical Brothers

Binz – Solange.


In one sentence, describe your new normal.

Extreme productivity and extreme mooching.

Who is your biggest inspiration?


What is your best tip for life ?

Set your intention, know your values.

Find out more

Subscribe to Change Makers Podcast