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Pushing forward: how to find new ways to live your life – Rob Law, Founder & CEO, Trunki

About This Episode

Joining Michael this week is Rob Law MBE, the founder and CEO of Trunki, the suitcase for globe-trotting tots. Despite leaving Dragon’s Den empty handed, this did not stop Rob from creating a business that has sold over 2.8 million suitcases in over 100 countries around the world. Born with cystic fibrosis, Rob made a promise that he would defy the odds and live a long and successful life, capturing the lessons he has learned in his book ’65 Roses and a Trunki: Defying the Odds in Life and Business’. Rob’s story is about finding your purpose, never giving up and having big dreams.

Rob Law MBE, Founder & CEO, Trunki

Rob Law MBE is the founder and CEO of Trunki, the brand behind the ride-on suitcase for children. His entrepreneurial journey has taken him from one of the most famous rejections on BBC Dragons’ Den in 2006, to successfully building a team who have pioneered a new retail category of children’s travel products, designing and creating a range of innovative solutions which help families on the go. Since Trunki launched in May 2006, the company has sold four million suitcases in over 100 countries. Rob’s entrepreneurial journey has seen him win over 120 awards within the design, trade, consumer and business sectors including reaching 42nd on The Sunday Times Fast Track 100 and winning The National Business Awards SME of the Year. In 2011, Row was awarded an MBE for Services to Business and went on to receive an Honorary Doctorate of Engineering from Bath University in 2015, an Honorary Doctorate of Business Administration from UWE in 2018. Rob is also passionate about inspiring future entrepreneurs, business leaders and designers.

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Lockdown List

What is a book that has changed your life?

The book that changed my approached to business – Good to Great by Jim Collins

What are you watching at the moment?

Adam Curtis’ Can’t Get You Out of My Head on iPlayer, 

Who is your biggest inspiration and why?

My twin sister who I lost when we were teenagers. I guess I’m living my life for both of us.

In one sentence, describe your ‘new normal’.

Groundhog day! Focusing on small steps to achieve business strategy, enjoying being in the kids’ world & exercise.

What is your best tip for life?

Focus on what you can control and don’t waste time and energy on what you can’t.

A quote for life

“Life’s too short to waste it, make the most of the time you have.”

What is your lockdown soundtrack?

They’re all songs that remind me of travelling:

Sometimes – James

Clint Eastwood – Gorillaz

Hopeless Wonderer – Mumford and Sons

Get Lucky – Daft Punk

Nevermind – Leonard cohen

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