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“You’ve not seen anything yet”: how to change with purpose –  Peter Flavel

About This Episode

Peter Flavel is the CEO of Coutts – the private bank and wealth manager that describes its clients as the trailblazers, pioneers, disruptors and challengers, who help to shape the fabric of UK society.

And alongside that spirit of challenge is over three centuries of tradition, which provide Coutts with a unique perspective on the character of success, and the springboard of Peter’s drive to lead what he has described as “more than a bank.”

Under Peter’s leadership since 2016, Coutts has doubled down on the purpose-driven spirit on which it has built its reputation, accelerating its digital capabilities, extending its commitment to entrepreneurs and earlier this year, achieving B Corp certification.

Peter Flavel, CEO, Coutts

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Lockdown List

What is a book that has changed your life?

My Brother Jack, an Australian novel I read in my early teens about an Oz WW1 vet and the difficulties of normal life. My grandfather came back from the Somme and never discussed it, so this was my first idea of the awful impact of war and of WW1 on Oz in particular.

What are you watching at the moment?

Just finished season 2 of the french series, Lupin, and Call my Agent. Loved the latter.

Who is your biggest inspiration and why?

More ‘what’ is my inspiration: I love being inspired by others. Every week I get to interact with so many inspiring people. Just this week at an event with Bernard looney, CEO, BP and hearing how BP are dealing with climate and sustainability.

In one sentence, describe your new normal.


What is your best tip for life?

Treat others as you’d expect to be treated yourself and talk with everyone as equals.

What five songs made up your lockdown soundtrack?

Nothing cerebral about this random and quite eclectic list…

  • Look on the bright side of life – Monty Python
  • Hotel California – Eagles
  • Maybe memories of summer youth – Just Like It
  • What a wonderful world – Lois Armstrong
  • Stairway to heaven – Led Zeppelin
  • Finally a crooner, anything Dean Martin or Frank Sinatra singing together in the 60’s

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