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How to make your purpose count: the thirst for change – Natalie Campbell, CEO, Belu Water

About This Episode

Natalie Campbell, the new CEO of Belu Water, the social enterprise water brand that donates 100% of its profits to WaterAid, joins Michael in this edition of Change Makers. Natalie took over the role in March this year, and talks about how she adapted to taking on a new role as lockdown began and the experience of meeting her team virtually. She also looks back on her career so far that has seen her hold her “dream jobs” with some of the UK’s most exciting purpose-driven organisations.

Natalie Campbell

Natalie Campbell was appointed CEO of Belu Water in 2020. She is an award-winning social entrepreneur and HarperCollins author. She is co-founder of A Very Good Company, a global social innovation agency that has worked with brands like Virgin Media, Marks & Spencer, W Hotels, the Guardian and Channel 4. As a non-executive director, she chaired the Nominet Trust and National Council for Voluntary Youth Services and she was on the board of UnLtd, the Foundation for Social Entrepreneurs, for 10 years.

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Lockdown List

What is a book that has changed your life?

I have two – Think and Grow Rich by Napoleon Hill and The One Minute Millionaire by Mark Victor Hansen & Robert Allen

What are you watching in lockdown?

I am actually avoiding TV at the moment and enjoying listening to music and the radio

In one sentence, describe your new normal.


Who is your biggest inspiration and why?

Puff Daddy, 1990s hip hop inspiration

What is your best tip for life ?

Know yourself, be yourself and look after yourself – from Clore Social Leadership


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