Skip to content

How to design emotion: behind the curtain of a global brand – Greg Hoffman, former Global Chief Marketing Officer, Nike

About This Episode

Joining Michael this week is Greg Hoffman, the legendary former Global Chief Marketing Officer of Nike.

During almost 30 years with the company, Greg led three Olympic campaigns and worked with global superstars from LeBron James to Serena Williams.

He described his approach to brand building as seeking out the day dreamers and taking them seriously, recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation.

It’s an approach that drove the ideas behind some of the most famous marketing campaigns in history and a story that is told in Greg’s new book, Emotion By Design, described by BT Sport’s Jake Humphrey as “the ultimate playbook to unleashing creativity.”

Greg Hoffman, former Global Chief Marketing Officer, Nike

Listen on all your favourite platforms

Find out more

Subscribe to Change Makers Podcast