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Leaders supporting leaders: creating an environment for success – Cécile Reinaud, Founder, Seraphine and Xavier Mufraggi, CEO, YPO

About This Episode

Cécile Reinaud is the founder of Seraphine, the international maternity label worn by the stars. From Kate Winslet to Kate Hudson to Kate, the Duchess of Cambridge.

Launched as a single store in 2003, over the next 15 years Cécile scaled the company and grew turnover to £18 million by 2018. Exporting to more than 30 countries around the world and winning two Queens Award for Enterprise along the way.

After exiting the business last year, Cécile has taken on roles as European Co-Chair of the Cherie Blair Foundation for Women with a mission to empower women to start, grow, and sustain successful businesses.

Michael and Cécile are also joined later in the episode by Xavier Mufraggi, CEO of YPO. YPO is a global leadership community of more than 30,000 CEOs in 142 countries.

Its members are those who have achieved significant leadership success at a young age.

Combined, their businesses contribute to over $9 trillion in annual global revenue. YPO supports them by fostering peer learning and inspiration as a community driven by values of open sharing and trust.

Cécile Reinaud, Founder of Seraphine and Xavier Mufraggi, CEO of YPO

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Lockdown List

What is a book that changed your life?

Cecile: The Diving Bell and The Butterfly, Jean Dominique Baudy.

Xavier: The Happiness Advantage: The Seven Principles of Positive Psychology that Fuel Success and Performance at Work, Shawn Achor

What are you watching at the moment?

Cecile: The Playlist, a Netflix series on Spotify’s founder.

Xavier: Breakpoint, a Netflix series on tennis.


Who is your biggest inspiration?

Xavier: My wife. She has an amazing ability to connect with people with genuine empathy.

In one sentence describe your 'new normal'

Cecile: Travelling to India with YPO! I am so excited to be able to discover new parts of the world after the pandemic.

Xavier: More virtual, less authentic – more work, more family time.


What is your best tip for life?

Cecile: “Keep looking forward.”

Xavier: “What would you do if you were not afraid” Zuckerberg to Sandberg – Lean in.


A quote for life?

Cecile: “Life shrinks or expands in proportion to one’s courage” Anais Nin

Xavier: “Be your authentic self”

What five tracks are on your playlist?


  • Autumn Leaves, Chet Baker
  • My Funny Valentine, Miles Davis
  • Power of love, Celine Dion
  • On earth as it is in heaven, Ennio Morricone


  • The One, Taylor Swift
  • Ready for it, Taylor Swift (yes I am a swfity! even more than my two girls.)
  • 1901, Phoenix
  • Everybody Dance Now, C+C factory (promise you will love hearing it again in your car on a Friday afternoon)
  • Leia, I Muvrini (corsican music for a long road-trip)


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